Client: Sollis Healthcare

Project: UX Redesign for the Sollis Healthcare Website

Objective: Improve the overall user experience to increase engagement, accessibility, and satisfaction for both healthcare professionals and patients.

Background:

Sollis Healthcare, a leading healthcare provider, recognized the importance of a seamless and user-friendly online experience. The existing website faced usability challenges, hindering efficient navigation and diminishing the overall user satisfaction. The company sought a comprehensive UX redesign to address these issues and create a platform that truly caters to the needs of healthcare professionals and patients alike.

Research and Discovery:

1. Stakeholder Interviews: We conducted in-depth interviews with stakeholders, including healthcare professionals and Sollis Healthcare staff, to identify pain points, expectations, and goals.
2. Competitor Analysis: Analyzing competitor websites allowed us to identify industry best practices and areas where Sollis Healthcare could differentiate itself.
3. User Personas: We developed detailed user personas representing the diverse range of users, from healthcare providers seeking information to patients navigating for services.

Challenges Identified:

1. Complex Navigation: The existing website’s navigation structure was convoluted, making it challenging for users to find relevant information quickly.
2. Accessibility Issues: The site lacked accessibility features, impacting users with disabilities and limiting the overall inclusivity of the platform.
3. Outdated Design: The visual elements and design did not align with contemporary trends, potentially giving an outdated impression to users.

Strategy and Solution:

1. Simplified Navigation: We revamped the website’s information architecture, simplifying the navigation structure to ensure a logical flow of information. Clear pathways were created for different user journeys.
2. Accessibility Features: The new design adhered to accessibility standards (WCAG) to ensure an inclusive experience for all users. This involved implementing features such as alt text for images and ensuring keyboard navigation compatibility.
3. Modernized Design: We introduced a fresh, modern design that aligned with Sollis Healthcare’s brand identity. The color palette, typography, and imagery were carefully chosen to evoke trust and professionalism.

Implementation:

1. Responsive Design: We ensured that the website was optimized for various devices, providing a consistent and enjoyable experience across desktops, tablets, and mobile devices.
2. Interactive Elements: To enhance user engagement, we incorporated interactive elements, such as intuitive forms, appointment scheduling features, and dynamic content.
3. User Testing: The redesigned website underwent rigorous user testing with representatives from the target audience to identify and address any unforeseen usability issues.

Results:

1. Increased User Engagement: The simplified navigation and improved design contributed to a significant increase in user engagement, measured by increased page views and time spent on the site.
2. Positive User Feedback: Feedback from both healthcare professionals and patients was overwhelmingly positive, citing improved ease of use and accessibility as key highlights.
3. Enhanced Brand Perception: The modernized design and improved functionality positively impacted Sollis Healthcare’s brand perception, positioning the organization as a leader in providing accessible and user-friendly healthcare services.

Conclusion:

The UX redesign for the Sollis Healthcare website not only addressed existing challenges but also positioned the organization as a frontrunner in the healthcare industry’s digital landscape. By prioritizing user needs and leveraging best UX practices, we successfully transformed the website into a valuable resource for both healthcare professionals and patients, contributing to Sollis Healthcare’s mission of providing exceptional healthcare services.